Participants in the 2014 Polar Plunge on January 1 were encouraged to wear costumes for the event, which raised thousands of dollars for the BAM Foundation. BAM is an organization that offers financial assistance to families battling cancer to help offset the unexpected costs of cancer treatment. Hundreds of people turned out for the event, with over a hundred participants who plunged into 34 degree waters, just a few degrees warmer than the 28 degree air temperature that morning. The Greek gods and goddesses won the prize for best costume, and Dave Rickson won the prize for most funds collected by an individual. Photos by Felix Perez