On New Years Day, hundreds were arrayed at Mattapoisett Town Beach for this year’s Mattapoisett Polar Plunge. Since 2013, the beach has seen residents and visitors run into the freezing Atlantic to kick off the new year. The event is held by Keep On Plungin’ who, through the selling of baked goods, coffee, and hot chocolate, donate all proceeds of the fridged plunge to local families grappling with the costs of cancer treatment. Photo by Sam Bishop.
